Indirect Positive and Negative Association Rules in Web Usage Mining
نویسندگان
چکیده
منابع مشابه
Indirect Positive and Negative Association Rules in Web Usage Mining
One of the purposes of Web usage mining is to find out interesting user association rules from web server logs. It has become vital for personalization, effective web site management, business and support services, creating adaptive web sites, and so on. In the web domain, items correspond to pages and transactions to user sessions. Indirect associations, type of infrequent pattern provide usef...
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Classical association rules, here called “direct”, reflect relationships existing between items that relatively often co-occur in common transactions. In the web domain, items correspond to pages and transactions to user sessions. The main idea of the new approach presented is to discover indirect associations existing between pages that rarely occur together but there are other, “third” pages,...
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While traditional algorithms concern positive associations between binary or quantitative attributes of databases, this paper focuses on mining both positive and negative fuzzy association rules. We show how, by a deliberate choice of fuzzy logic connectives, significantly increased expressivity is available at little extra cost. In particular, rule quality measures for negative rules can be co...
متن کاملMining Indirect Association Rules
A large database, such as POS data, could give us many insights about customer behavior. Many techniques and measures have been proposed to extract the interesting rules. As the study of Association rule mining has proceeded, the rules about items that are not bought together at the same transaction have been regarded as important. Although this concept, Negative Association rule mining, is qui...
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The immense capacity of web usage data which survives on web servers contains potentially precious information about the performance of website visitors. Pattern Mining involves applying data mining methods to large web data repositories to extract usage patterns. Due to the emerging reputation of the World Wide Web, many websites classically experience thousands of visitors every day. Examinat...
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ژورنال
عنوان ژورنال: International Journal of Computer Applications
سال: 2013
ISSN: 0975-8887
DOI: 10.5120/12121-8372